The Srimad-Bhagavatam states, "This Bhagavata Purana is as brilliant as the sun, and it has arisen just after the departure of Lord Krishna to His own abode, accompanied by religion, knowledge, etc. Persons who have lost their vision due to the dense darkness of ignorance in the Age of Kali shall get light from this Purana."

Srila Prabhupada wanted his disciples and followers to distribute this knowledge widely for the benefit of all the people of the world. New Dvaraka is a perennial leader in the effort. Many devotees go out every day to distribute books at the airport, on college campuses, at concerts, etc., just to give people a chance to take advantage of this timeless wisdom.